Where I've worked.
Six years, three roles, dozens of products shipped. Here's what I've been building and who I've been building it for.
Full Stack Web Developer
Worked on high-traffic, content-rich medical and clinic platforms, focusing on performance, SEO, and conversion-driven development. Delivered multilingual and scalable web solutions while improving user experience, lead generation, and overall site efficiency.
Key Achievements
- Managed and optimized a multilingual clinic website (400+ pages, 200+ articles), improving on-page SEO (titles, schema, internal linking, Core Web Vitals) to enhance search rankings and site performance.
- Built 50+ high-converting landing pages using reusable components and clear call-to-actions, significantly improving user engagement and form completion rates.
- Modernized legacy websites by refactoring themes and plugins, optimizing assets (WebP, lazy loading), and enhancing mobile responsiveness for faster and smoother browsing experiences.
- Designed and launched a doctor’s personal brand website along with a structured academy microsite, focusing on clear information architecture, accessibility, and responsive design.
- Delivered fully functional Arabic RTL websites, ensuring accurate layout mirroring, RTL-compatible components, and consistent typography across devices.
- Automated lead management workflows using Zapier and webhooks, connecting website forms to CRM systems and email platforms, reducing manual handling and improving response efficiency.
Full Stack Web Developer / Senior WordPress Developer
Leading the development and optimization of multiple high-end websites, focusing on performance, scalability, and conversion-driven user experience. Working closely with design, marketing, and operations teams to deliver fast, structured, and SEO-optimized platforms tailored to an international audience.
Key Achievements
- Rebuilt and maintained flagship websites with a clean, high-end user experience, translating Figma designs into pixel-accurate, fully responsive pages, improving navigation flow and mobile usability.
- Developed a lightweight design system using Elementor and JetEngine, structuring data with custom post types, relationships, and filters to transform WordPress into a fast and scalable search-driven platform.
- Standardized and automated lead capture workflows, integrating all forms with Zoho One for tagging, routing, and centralized reporting, improving lead management efficiency.
- Improved organic performance across US, UK, France, and UAE markets by implementing hreflang, schema markup, internal linking strategies, and a simplified site architecture. Enhanced crawlability with custom Breadcrumb NavXT configurations and helper plugins.
- Led infrastructure improvements by migrating websites to SiteGround Cloud, implementing staging environments and daily backups to ensure safe deployments and quick recovery.
- Optimized overall performance by reducing dependency on heavy plugins, implementing WebP media, and fine-tuning caching and minification via WP Rocket Pro, achieving high Lighthouse scores and improved Core Web Vitals.
- Built advanced user features including map-based search, role-based search, and multi-filter job discovery, along with IP-based personalization to improve relevance and conversion rates for global users.
- Developed an AI-powered salary calculator, providing accurate daily and monthly compensation estimates by role and country, including net vs. gross breakdowns for better user decision-making.
Web Developer
Worked on a wide range of web and marketing-focused projects, delivering scalable WordPress solutions, interactive digital experiences, and high-performing campaigns. Collaborated closely with creative and project teams to build user-focused products aligned with business and marketing goals.
Key Achievements
- Successfully launched multiple WordPress e-commerce websites (WooCommerce) with secure payment integrations and Mailchimp automation, improving checkout experience and post-purchase engagement.
- Developed an AR/VR social media experience for Instagram and Facebook, including interactive filters and engagement-driven concepts, helping increase brand visibility and user interaction.
- Built a custom QR-based coupon system for AutoPro with dynamic code generation and redemption tracking, supporting a high-impact marketing campaign.
- Collaborated closely with project managers and creative teams to define scope, estimate timelines, and deliver projects on schedule, while maintaining high quality standards.
- Transformed design mockups into responsive and accessible front-end interfaces using HTML, CSS, and JavaScript, ensuring consistent performance across devices and browsers.
- Designed, developed, and maintained WordPress and custom-built websites end-to-end, including themes, plugins, hosting setup, backups, and ongoing optimizations aligned with client needs.
- Built and optimized Unbounce landing pages integrated with Mailchimp, enabling targeted campaigns, lead capture, and A/B testing for improved conversion rates.
Junior Software Developer
Worked on the development of web and mobile applications using Core PHP, MySQL, and modern frontend frameworks. Focused on building scalable systems, improving performance, and delivering reliable solutions for real-world business operations.
Key Achievements
- Developed a centralized admin portal (Core PHP & MySQL) for an elder-care facility, streamlining resident management, staff coordination, billing, and reporting, significantly reducing manual workload.
- Designed and implemented RESTful APIs with token-based authentication, enabling seamless data synchronization between web and mobile applications and improving data accuracy.
- Automated core processes using MySQL triggers and stored procedures (invoicing, notifications, audit logs), enhancing data integrity and reducing dependency on manual or scheduled scripts.
- Delivered 500+ system improvements (features, bug fixes, optimizations) with proper version control and documentation, improving overall platform stability and user experience.
- Built responsive and intuitive user interfaces using Ionic, Bootstrap, and Material Design, improving usability and mobile performance.
- Optimized application performance through query indexing, caching strategies, and media optimization, resulting in faster load times and reduced server load.
- Implemented role-based access control and secure validation mechanisms, strengthening application security and protecting sensitive user data.
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