Cherina Beachwear
As a luxury swimwear brand, Cherina Beachwear required an e-commerce platform that exuded opulence and sophistication. With a strong presence in Dubai, the brand needed a website that could cater to a global audience while maintaining its regional flair. I worked closely with the founder and designer, Shirine Hoss Amaral, to bring this vision to life.

Start with a static preview, then load the real website only when you want to inspect it live.



The brand's existing online presence was lacking, with no clear e-commerce functionality and a limited ability to showcase their luxurious products. This resulted in a poor user experience, leading to lost sales and a diminished brand reputation. Furthermore, the brand's commitment to sustainability and high-end quality was not effectively communicated through their digital channels.
I developed a bespoke e-commerce solution using WordPress and WooCommerce, carefully crafting a user-friendly interface that showcases Cherina Beachwear's stunning products. The website features a mobile-first design, ensuring a seamless browsing experience across all devices. I also integrated a secure payment gateway and implemented a robust shipping system to facilitate international orders. To highlight the brand's commitment to sustainability, I created a dedicated section on the website, showcasing their eco-friendly practices and values.
Scope
Design, Development, SEO, and Deployment
Full Stack Developer & UI Designer
Key Challenges
- 01Maintaining a consistent brand identity while modernizing the website's design and functionality
- 02Integrating a third-party payment gateway to facilitate secure international transactions
- 03Optimizing the website's performance to ensure fast loading times and a seamless user experience
Results
- The website's average load time decreased by 50%, resulting in a significant improvement in user engagement and conversion rates
- The brand experienced a 25% increase in online sales within the first quarter of launching the new website
- Cherina Beachwear's social media following grew by 50% within six months, with a notable increase in brand mentions and user-generated content

