Performance Optimization Expert

Make Your Website Fast
Enough to Convert.

Core Web Vitals audit, image optimization, code splitting, CDN setup — measurable speed improvements in weeks, not months.

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Years Experience
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Projects Shipped
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Pain-point scan

[ What slow sites cost you ]

Speed is a Revenue Problem.

Lost Conversions

A 1-second delay in load time reduces conversions by 7%. Multiply that across your monthly traffic.

Google Buries Slow Sites

Core Web Vitals are a ranking factor. A poor score doesn't just frustrate users — it tanks your SEO.

Mobile Is Broken

Your desktop Lighthouse score is 68. Mobile is 31. That's where most of your real traffic is.

High Bounce Rates

53% of mobile users abandon a page that takes more than 3 seconds to load. Your analytics prove it.

Build signal

[ My process ]

Systematic Fixes, Measurable Results

I don't guess at what's slow. I audit first, prioritise by impact, then fix. Every change is measured before and after.

Work with me

Full Lighthouse + WebPageTest audit with root cause analysis

Next-gen images (WebP/AVIF) + lazy loading below the fold

Critical CSS extraction and render-blocking resource removal

JavaScript code splitting, tree shaking, and deferral

CDN configuration + long-lived caching strategy

Capability matrix

[ Performance services ]

Speed Improvements You Can Measure

Performance Audit

Lighthouse, CrUX data, network waterfall, real user metrics. You get a prioritised fix list, not a report.

LighthouseWebPageTestCrUXCore Web Vitals

Image Optimisation

Convert to WebP/AVIF, add responsive srcsets, fix LCP images, lazy load everything below fold.

WebPAVIFSharpResponsive Images

JavaScript Optimisation

Bundle analysis, code splitting, tree shaking, defer non-critical scripts. Smaller JS = faster TTI.

WebpackRollupBundle AnalysisTree Shaking

CDN & Caching Setup

Cloudflare configuration, proper cache headers, static assets from the edge. Global, consistent speed.

CloudflareCache HeadersEdgeVercel

[ Selected work ]

Recent Projects

View all projects →
Morgan & Mallet Hospitality
Corporate

Morgan & Mallet Hospitality

2026

A luxury hospitality staffing agency providing exceptional service experiences for high-end hotels, restaurants, and retailers. We curate tailored staffing solutions for unforgettable experiences.

Payroll SoftwareJob Board PlatformCRMWebsite Development
View Case Study
Morgan & James Immobilier
Real Estate

Morgan & James Immobilier

2026

Luxury real estate agency in Morocco, offering high-end properties and personalized services to individuals and professionals. Expertise in transactions, property management, and concierge services.

WordPressElementor PROPHPHTML
View Case Study
Household Staff Agency
Real Estate

Household Staff Agency

2026

Morgan & Mallet International is a leading household staffing agency, providing high-net-worth families with exceptional domestic staff worldwide. With a network of 200,000+ candidates and offices in 8 global locations, we offer bespoke recruitment solutions for households of all sizes.

WordPressHTMLCSSJavaScript
View Case Study

Tech stack

LighthouseWebPageTestCore Web VitalsCloudflareNext.jsVercelWebP/AVIFCritical CSSBundle AnalysisRedisCDNImage Optimisation
Lead routing online

[ Let's talk ]

Tell Me Your URL. I'll Find the Problems.

Share your site and I'll run a quick free audit before we talk. No pitch — just data on where you're losing speed.

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Transmission form

Tell me what you're building

Route: Performance Optimization Expert

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